David Schmittlein on Marketing
At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a mark...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Springer US
2017
|
| Online Access: | http://hdl.handle.net/1721.1/107160 https://orcid.org/0000-0003-0799-1380 |