David Schmittlein on Marketing
At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a mark...
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| Other Authors: | |
| Format: | Article |
| Language: | English |
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Springer US
2017
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| Online Access: | http://hdl.handle.net/1721.1/107160 https://orcid.org/0000-0003-0799-1380 |
| _version_ | 1811078231192764416 |
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| author | Schmittlein, David C |
| author2 | Sloan School of Management |
| author_facet | Sloan School of Management Schmittlein, David C |
| author_sort | Schmittlein, David C |
| collection | MIT |
| description | At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a marketing professor at MIT Sloan School of Management and a member of the editorial board, on behalf of the Journal on Dec. 5, 2013. Excerpts of this interview are printed here, and the full videotaped interview is available in the public domain. |
| first_indexed | 2024-09-23T10:56:10Z |
| format | Article |
| id | mit-1721.1/107160 |
| institution | Massachusetts Institute of Technology |
| language | English |
| last_indexed | 2024-09-23T10:56:10Z |
| publishDate | 2017 |
| publisher | Springer US |
| record_format | dspace |
| spelling | mit-1721.1/1071602022-09-27T16:04:15Z David Schmittlein on Marketing Schmittlein, David C Sloan School of Management Schmittlein, David C At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a marketing professor at MIT Sloan School of Management and a member of the editorial board, on behalf of the Journal on Dec. 5, 2013. Excerpts of this interview are printed here, and the full videotaped interview is available in the public domain. 2017-02-24T23:30:54Z 2017-02-24T23:30:54Z 2014-02 2016-05-23T12:18:12Z Article http://purl.org/eprint/type/JournalArticle 2196-291X 2196-2928 http://hdl.handle.net/1721.1/107160 Schmittlein, David C. “David Schmittlein on Marketing.” Cust. Need. and Solut. 1, no. 1 (February 5, 2014): 5–10. https://orcid.org/0000-0003-0799-1380 en http://dx.doi.org/10.1007/s40547-014-0007-y Customer Needs and Solutions Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ Springer Science+Business Media New York application/pdf Springer US Springer US |
| spellingShingle | Schmittlein, David C David Schmittlein on Marketing |
| title | David Schmittlein on Marketing |
| title_full | David Schmittlein on Marketing |
| title_fullStr | David Schmittlein on Marketing |
| title_full_unstemmed | David Schmittlein on Marketing |
| title_short | David Schmittlein on Marketing |
| title_sort | david schmittlein on marketing |
| url | http://hdl.handle.net/1721.1/107160 https://orcid.org/0000-0003-0799-1380 |
| work_keys_str_mv | AT schmittleindavidc davidschmittleinonmarketing |