Product and marketing strategy study in China

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1996.

Bibliographic Details
Main Author: Ye, Tao
Other Authors: Donald B. Rosenfield, Anna Thornton.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/10941