Editorial—Marketing Science and Big Data

Bibliographic Details
Main Authors:	Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Other Authors:	Sloan School of Management
Format:	Article
Language:	en_US
Published:	Institute for Operations Research and the Management Sciences (INFORMS) 2017
Online Access:	http://hdl.handle.net/1721.1/111088 https://orcid.org/0000-0001-8510-8640

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