Editorial—Marketing Science and Big Data

Bibliographic Details
Main Authors: Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: Institute for Operations Research and the Management Sciences (INFORMS) 2017
Online Access:http://hdl.handle.net/1721.1/111088
https://orcid.org/0000-0001-8510-8640
Description
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