Editorial—Marketing Science and Big Data

Bibliographic Details
Main Authors: Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: Institute for Operations Research and the Management Sciences (INFORMS) 2017
Online Access:http://hdl.handle.net/1721.1/111088
https://orcid.org/0000-0001-8510-8640
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author Chintagunta, Pradeep
Hanssens, Dominique M.
Hauser, John R
author2 Sloan School of Management
author_facet Sloan School of Management
Chintagunta, Pradeep
Hanssens, Dominique M.
Hauser, John R
author_sort Chintagunta, Pradeep
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institution Massachusetts Institute of Technology
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spelling mit-1721.1/1110882022-09-28T19:45:12Z Editorial—Marketing Science and Big Data Chintagunta, Pradeep Hanssens, Dominique M. Hauser, John R Sloan School of Management Hauser, John R 2017-08-31T19:02:48Z 2017-08-31T19:02:48Z 2016-05 Article http://purl.org/eprint/type/JournalArticle 0732-2399 1526-548X http://hdl.handle.net/1721.1/111088 Chintagunta, Pradeep, et al. “Editorial—Marketing Science and Big Data.” Marketing Science 35, no. 3 (May 2016): 341–342 © 2016 Institute for Operations Research and the Management Sciences (INFORMS) https://orcid.org/0000-0001-8510-8640 en_US http://dx.doi.org/10.1287/mksc.2016.0996 Marketing Science Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf Institute for Operations Research and the Management Sciences (INFORMS) Prof. Hauser via Shikha Sharma
spellingShingle Chintagunta, Pradeep
Hanssens, Dominique M.
Hauser, John R
Editorial—Marketing Science and Big Data
title Editorial—Marketing Science and Big Data
title_full Editorial—Marketing Science and Big Data
title_fullStr Editorial—Marketing Science and Big Data
title_full_unstemmed Editorial—Marketing Science and Big Data
title_short Editorial—Marketing Science and Big Data
title_sort editorial marketing science and big data
url http://hdl.handle.net/1721.1/111088
https://orcid.org/0000-0001-8510-8640
work_keys_str_mv AT chintaguntapradeep editorialmarketingscienceandbigdata
AT hanssensdominiquem editorialmarketingscienceandbigdata
AT hauserjohnr editorialmarketingscienceandbigdata