Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception
We document that approximately 5% of product reviews on the website of a large private label retailer are submitted by customers for which there is no record they have purchased the product they are reviewing. These reviews are significantly more negative than other reviews. They are also less lik...
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| Format: | Article |
| Language: | en_US |
| Published: |
American Marketing Association
2017
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| Online Access: | http://hdl.handle.net/1721.1/111093 https://orcid.org/0000-0003-2758-0116 |