Consideration-set heuristics

Consumers often choose products by first forming a consideration set and then choosing from among considered products. When there are many products to screen (or many features to evaluate), it is rational for consumers to use consider-then-choose decision processes and to do so with heuristic decisi...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Hauser, John R., Hauser, John R
مؤلفون آخرون: Sloan School of Management
التنسيق: مقال
اللغة:en_US
منشور في: Elsevier 2017
الوصول للمادة أونلاين:http://hdl.handle.net/1721.1/111102
https://orcid.org/0000-0001-8510-8640