Youth culture, music, and cell phone branding in China
This article tracks the relationship between music and youth culture in China in the context of transnational cell phone branding. A research project conducted by the author as a participant observer/temporary marketing researcher at the Beijing office of transnational advertising agency, Ogilvy, is...
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| Format: | Article |
| Language: | en_US |
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Sage Publications
2017
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| Online Access: | http://hdl.handle.net/1721.1/111176 |