Management responding strategy to customer online reviews : a case study of hotels in Taiwan

Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2017.

Bibliographic Details
Main Author: Ma, Pei-Chih
Other Authors: Stuart E. Madnick.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2017
Subjects:
Online Access:http://hdl.handle.net/1721.1/111456