Using iterative process to increase successful rates of new product development based on cutting-edge technologies and cultural heritages : the case of TCM dietary

Thesis: S.M. in Management of Technology, Massachusetts Institute of Technology, Sloan School of Management, 2018.

Bibliographic Details
Main Author:	Chung, Jili
Other Authors:	Duncan Simester.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2018
Subjects:	Sloan School of Management. Technology and Policy Program.
Online Access:	http://hdl.handle.net/1721.1/117941

Internet

http://hdl.handle.net/1721.1/117941