Improving complex sale cycles and performance by using machine learning and predictive analytics to understand the customer journey

Thesis: S.M. in Management of Technology, Massachusetts Institute of Technology, Sloan School of Management, 2018.

Bibliographic Details
Main Author:	Adam, Matias B
Other Authors:	Michael Cusumano.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2018
Subjects:	Sloan School of Management. Technology and Policy Program.
Online Access:	http://hdl.handle.net/1721.1/118010

Internet

http://hdl.handle.net/1721.1/118010