Online Grocery & Omnichannel Strategy: Predicting Home Delivery Adoption
The traditional way to reach customers in e-commerce is home delivery. Retailers have expanded fulfillment options to include picking up from a store, locker, 3rd-party collection point, and more. This study focuses on two channels: pick-up from the store and home delivery. Groceries present a uniq...
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| Language: | en_US |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/1721.1/118113 |