The hidden impact of micro retailers’ survival rate on the logistics cost of consumer packaged goods companies
Millions of mom-and-pop stores represent 40-70% of the market share of Consumer Packaged Goods (CPG) companies. Many of these stores are located in megacities in developing countries, cities over 10 million people, where characteristics such as traffic congestion and a dense population make the last...
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| Language: | en_US |
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2018
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| Online Access: | http://hdl.handle.net/1721.1/118117 |