An Investigation on the Inconsistency of Consumer Preferences for Product Appearance: A Case Study of Residential Solar Panels
The importance of the appearance of consumer products is widely understood. This paper considers an evaluation of the appearance of a technology-oriented product, the residential solar panel, from the perspective of individuals. This study uses a quantitative approach, visual conjoint analysis, to d...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
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ASME International
2019
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| Online Access: | http://hdl.handle.net/1721.1/120028 https://orcid.org/0000-0003-0663-8438 https://orcid.org/0000-0002-7776-3423 |