Hierarchical Modeling and Shrinkage for User Session LengthPrediction in Media Streaming

An important metric of users' satisfaction and engagement within on-line streaming services is the user session length, i.e. the amount of time they spend on a service continuously without interruption. Being able to predict this value directly benefits the recommendation and ad pacing contexts...

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Bibliographic Details
Main Authors: Zhu, Zhen, Vahabi, Hossein, Dedieu, Antoine, Mazumder, Rahul
Other Authors: Sloan School of Management
Format: Article
Published: Association for Computer Machinery 2019
Online Access:http://hdl.handle.net/1721.1/120991
https://orcid.org/0000-0003-1384-9743