Comparison and Financial Assessment of Demand Forecasting Methodologies for Seasonal CPGs

Forecast accuracy is an ongoing challenge for made-to-stock companies. For highly seasonal fast-moving consumer packaged goods (CPGs) companies like King’s Hawaiian, an improved forecast accuracy can have significant financial benefits. Traditional time series forecasting methods are quick to build...

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Bibliographic Details
Main Authors: Gundogdu, Burak, Maloney, Jeffrey
Published: 2019
Subjects:
Online Access:https://hdl.handle.net/1721.1/121288