Analytics Driving Supply Chain Segmentation for Lenovo

Although segmentation strategies and their benefits are common topics in the academic literature, two realities contrast in the realm of supply chain management: While a vast number of companies still perceive operations as cost-centers, only a few have adopted profit-driver approaches. The second g...

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Bibliographic Details
Main Authors: Gosling, Luiz, Urrutia, Javier
Published: 2019
Subjects:
Online Access:https://hdl.handle.net/1721.1/121297