From clicks to bricks : the impact of digital-native consumer brands on retail real estate

This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.

Bibliographic Details
Main Author: Dougherty, Jeffrey,S.M.Massachusetts Institute of Technology.
Other Authors: John Kennedy.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2020
Subjects:
Online Access:https://hdl.handle.net/1721.1/123613