The Strategic Implications of Scale in Choice-Based Conjoint Analysis
Choice-based conjoint (CBC) studies have begun to rely on simulators to forecast equilibrium prices for pricing, strategic product positioning, and patent/copyright valuations. Whereas CBC research has long focused on the accuracy of estimated relative partworths of attribute levels, predicted equil...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2020
|
| Online Access: | https://hdl.handle.net/1721.1/124213 |