Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
We study the problem of optimal dynamic pricing for a monopolist selling a product to consumers in a social network. In the proposed model, the only means of spread of information about the product is via word-of-mouth communication; consumers’ knowledge of the product is only through friends who al...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2020
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| Online Access: | https://hdl.handle.net/1721.1/125815 |