The Effect of Associative Racial Cues in Elections
How do racial signals associating a candidate with minority supporters change voters’ perceptions about a candidate and their support for a candidate? Given the presence of competing information in any campaign or the absence of information in low-salience campaigns, voters may rely on heuristics–su...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Informa UK Limited
2020
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| Online Access: | https://hdl.handle.net/1721.1/128448 |