Marketing and Data Science: Together the Future is Ours
The synergistic use of computer science and marketing science techniques offers the best avenue for knowledge development and improved applications. A broad area of complementarity between the typical focus in statistics and computer science and that in marketing offers great potential. The former f...
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| Format: | Article |
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Walter de Gruyter GmbH
2020
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| Online Access: | https://hdl.handle.net/1721.1/128477 |