Beyond the breaking point? Survey satisficing in conjoint experiments
Recent years have seen a renaissance of conjoint survey designs within social science. To date, however, researchers have lacked guidance on how many attributes they can include within conjoint profiles before survey satisficing leads to unacceptable declines in response quality. This paper addresse...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press (CUP)
2020
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| Online Access: | https://hdl.handle.net/1721.1/128564 |