Digital Paywall Design: Implications for Content Demand and Subscriptions
Most online content publishers have moved to subscription-based business models regulated by digital paywalls. But the managerial implications of such freemium content offerings are not well understood. We, therefore, utilized microlevel user activity data from the New York Times to conduct a large-...
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2021
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| Online Access: | https://hdl.handle.net/1721.1/129936 |