A Data-Driven Approach to Personalized Bundle Pricing and Recommendation
The growing trend in online shopping has sparked the development of increasingly more sophisticated product recommendation systems. We construct a model that recommends a personalized discounted product bundle to an online shopper that considers the trade-off between profit maximization and inventor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Institute for Operations Research and the Management Sciences (INFORMS)
2021
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| Online Access: | https://hdl.handle.net/1721.1/130328 |