Promotion Optimization for Multiple Items in Supermarkets
Promotions are a critical decision for supermarket managers, who must decide the price promotions for a large number of items. Retailers often use promotions to boost the sales of the different items by leveraging the cross-item effects. We formulate the promotion optimization problem for multiple i...
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| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Julkaistu: |
Institute for Operations Research and the Management Sciences (INFORMS)
2021
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| Linkit: | https://hdl.handle.net/1721.1/130364 |