Preference Learning and Demand Forecast
Understanding consumer preferences is important for new product management, but isfamously challenging in the absence of actual sales data. Stated-preferences data are rel-atively cheap but less reliable, whereas revealed-preferences data based on actual choicesare reliable but expensive to obtain...
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| Format: | Article |
| Language: | English |
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Institute for Operations Research and the Management Sciences (INFORMS)
2021
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| Online Access: | https://hdl.handle.net/1721.1/130372 |