Preference Learning and Demand Forecast

Preference Learning and Demand Forecast

Understanding consumer preferences is important for new product management, but isfamously challenging in the absence of actual sales data. Stated-preferences data are rel-atively cheap but less reliable, whereas revealed-preferences data based on actual choicesare reliable but expensive to obtain...

Full description

Bibliographic Details
Main Author: Zhang, Juanjuan
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Institute for Operations Research and the Management Sciences (INFORMS) 2021
Online Access:https://hdl.handle.net/1721.1/130372

Similar Items

Similar Items