Soul and machine (learning)

Soul and machine (learning)

Abstract Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to analyze rich media c...

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Bibliographic Details
Main Authors: Proserpio, Davide, Hauser, John R, Liu, Xiao, Amano, Tomomichi, Burnap, Alex, Guo, Tong, Lee, Dokyun (, Lewis, Randall, Misra, Kanishka, Schwarz, Eric, Timoshenko, Artem, Xu, Lilei, Yoganarasimhan, Hema
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Springer US 2021
Online Access:https://hdl.handle.net/1721.1/131935

Internet

https://hdl.handle.net/1721.1/131935

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