Newspaper marketing strategies

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.

Bibliographic Details
Main Author: Ashford, Philip
Other Authors: Birger Wernerfelt.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/13310