Understanding customer needs--a systematic approach to the "voice of the customer"

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.

Bibliographic Details
Main Authors:	Silver, Jonathan Alan, Thompson, John Charles
Other Authors:	John Hauser.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management
Online Access:	http://hdl.handle.net/1721.1/13387

Internet

http://hdl.handle.net/1721.1/13387