Frontiers: How effective is third-party consumer profiling? evidence from field studies
© 2019 INFORMS. Data brokers often use online browsing records to create digital consumer profiles that they sell to marketers as predefined audiences for ad targeting. However, this process is a “black box”—little is known about the reliability of the digital profiles that are created or of the aud...
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Online Access: | https://hdl.handle.net/1721.1/136617 |