The Impact of Big Data on Firm Performance: An Empirical Investigation
<jats:p> We examine the impact of “big data” on firm performance in the context of forecast accuracy using proprietary retail sales data obtained from Amazon. We measure the accuracy of forecasts in two relevant dimensions: the number of products (N), and the number of time periods for which a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Economic Association
2021
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| Online Access: | https://hdl.handle.net/1721.1/138031 |