Data-driven customer segmentation: Assessing disparities in COVID impact on public transit user groups and recovery

COVID-19 triggered an unprecedented global lockdown and severely dampened public transit ridership, which was down 62% year-on-year across the U.S. through Q4 2020 [1]. Beyond these stark headline figures, more granular views of whose transit ridership patterns changed and how are needed to aid cash...

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Bibliographic Details
Main Author: Luo, Rachel Li-Jiang
Other Authors: Zhao, Jinhua
Format: Thesis
Published: Massachusetts Institute of Technology 2022
Online Access:https://hdl.handle.net/1721.1/138908