Essays on Martech: Learning to Design, Deliver, and Diffuse Interventions
This dissertation consists of three chapters on leveraging machine learning to better design, deliver, and diffuse interventions with a focus on advertising and targeting. Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales. A summary st...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
Massachusetts Institute of Technology
2022
|
| Online Access: | https://hdl.handle.net/1721.1/138931 https://orcid.org/0000-0001-8639-5493 |