Data-Driven Business Model Strategy Development for Incumbents in B2B Markets
Maschinenfabrik Reinhausen is an incumbent manufacturer in the electrical power equipment industry, engaging in business-to-business (B2B) sales with a strong market position and successful products interested in pursuing the development of new, data-driven business models to generate new sources of...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/139397 |