Data-Driven Business Model Strategy Development for Incumbents in B2B Markets

Data-Driven Business Model Strategy Development for Incumbents in B2B Markets

Maschinenfabrik Reinhausen is an incumbent manufacturer in the electrical power equipment industry, engaging in business-to-business (B2B) sales with a strong market position and successful products interested in pursuing the development of new, data-driven business models to generate new sources of...

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Bibliographic Details
Main Author:	Toeldte, Tatjana
Other Authors:	Roemer, Thomas A.
Format:	Thesis
Published:	Massachusetts Institute of Technology 2022
Online Access:	https://hdl.handle.net/1721.1/139397

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