Digital Strategy for Consumer Products
There has been a bifurcation in the consumer goods sector. Many of the most successful players of the past century have used a traditional retail strategy to develop and sell manufactured products. However, in the past decade, the success of digital upstarts has instigated a shift in marketplace dyn...
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/139478 https://orcid.org/0000-0002-0210-1505 |