Predicted preference conjoint analysis

<jats:p>In this paper we propose a new method of eliciting market research information. Instead of asking respondents for their personal choices and preferences, we ask respondents to predict the choices of other respondents to the survey. Such predictions tap respondents’ knowledge of peers,...

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Bibliographic Details
Main Authors: Radas, Sonja, Prelec, Dražen
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022
Online Access:https://hdl.handle.net/1721.1/144227