Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes

<jats:title>Abstract</jats:title> <jats:p>Some algorithms may have similar discriminatory tendencies to humans. The presented study investigates gender bias in social media advertising in the context of STEM careers. Results suggest that advertising algorithms are n...

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Bibliographic Details
Main Authors: Lambrecht, Anja, Tucker, Catherine
Other Authors: Sloan School of Management
Format: Article
Language:English
Published: Walter de Gruyter GmbH 2022
Online Access:https://hdl.handle.net/1721.1/144250