Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes
<jats:title>Abstract</jats:title> <jats:p>Some algorithms may have similar discriminatory tendencies to humans. The presented study investigates gender bias in social media advertising in the context of STEM careers. Results suggest that advertising algorithms are n...
Main Authors: | Lambrecht, Anja, Tucker, Catherine |
---|---|
Other Authors: | Sloan School of Management |
Format: | Article |
Language: | English |
Published: |
Walter de Gruyter GmbH
2022
|
Online Access: | https://hdl.handle.net/1721.1/144250 |
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