Conducting Research in Marketing with Quasi-Experiments
<jats:p> This article aims to broaden the understanding of quasi-experimental methods among marketing scholars and those who read their work by describing the underlying logic and set of actions that make their work convincing. The purpose of quasi-experimental methods is, in the absence of ex...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications
2022
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| Online Access: | https://hdl.handle.net/1721.1/144251 |