Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1989.

Bibliographic Details
Main Author:	Kalyanaram, Gurumurthy
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2005
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/14477

Internet

http://hdl.handle.net/1721.1/14477