Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1989.

Bibliographic Details
Main Author: Kalyanaram, Gurumurthy
Other Authors: Glen L. Urban.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/14477

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