Optimal Targeting under Gender Fairness
While targeted marketing campaigns can offer high potential for increased firms’ profit, they often lack due consideration for fairness among different protected demographic groups. We investigate methods to mitigate gender disparities for both firm’s actions and benefit outcomes in the setting of o...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Published: |
Massachusetts Institute of Technology
2022
|
| Online Access: | https://hdl.handle.net/1721.1/144995 |