Cohering with the Crowd: How Audiences Shape the Quasi-Scientific Process of Entrepreneurship
Important aspects of entrepreneurship can be usefully understood as a quasi-scientific process in which entrepreneurs develop theories of value and test those theories through experimentation. Unlike academic scientists, however, entrepreneurs often develop and test theories in collaboration with an...
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/145056 https://orcid.org/ 0000-0002-5305-6070 |