Augmented Machine Learning and Optimization for Marketing
This dissertation consists of three essays exploring how to augment machine learning and optimization methods for marketing management. The first essay considers an augmentation of deep-learning-based recommender system for sales force management. Helping new salespeople succeed is critical for m...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/145071 |