Causal Inference: Heterogeneous Effects and Non-stationary Environments
The capability of large businesses and eCommerce platforms to utilize vast amounts of customer data has unlocked the possibility of using advanced analytics methods to customize marketing strategies. We consider the stage of conversion in a marketing funnel, where a customer has arrived on the platf...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/145155 |