Targeting Seasonal Marketing Campaigns: Rebalancing Exploration and Exploitation
Once a firm has a targeting policy, the firm incurs an opportunity cost when varying its action to learn how to improve that policy. This results in what is classically considered an exploration vs. exploitation tradeoff. This tradeoff is widely studied in online learning domains. However, firms are...
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| Format: | Thesis |
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Massachusetts Institute of Technology
2022
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| Online Access: | https://hdl.handle.net/1721.1/145174 |